with local

MSL – Publicis Groupe’s
public relations


The strong position of MSL in every local market we operate is the main power of our network.

In every market we grew organically.

We value independence, culture, and unique expertise of each country team. It is the core of regional outreach that our clients value so much.

the power
of publicis

Power of One structure gives us instant access to advertising, digital and media consulting experts in a flash.

We are able to expand and enrich every campaign by revamping its outreach within 24 hours, working closely with best strategists, creatives, analysts, media buyers and other professionals each market has to offer.

Creative and Content
Data & Science

our work

our work


With a legacy spanning over
decades we’ve received more
awards than we can count
- but it never, ever gets old.



  • Baiba
    Managing Director,
    MSL Baltics
  • Oana
    Managing Partner,
    MSL Romania
  • Alexis
    Brand Lead,
    MSL Greece
  • Olena
    Managing Director,
    MSL Ukraine
  • Sebastian
    Sebastian Stępak
  • Iva
    Business Leader,
    MSL Bulgaria
  • Radek
    Head of Reputation,
    MSL Czech
  • Sandra
    Brand Leader,
    MSL Slovenia
  • Saso
    PR Director,
    MSL North
  • Baiba Kaulina

    Managing Director,
    MSL Baltics

    Managing Director, MSL Baltics

    10+ years as a PR and marketing communication expert on all fronts – agencies, freelance, private companies, and public sector, including a position of PR Advisor to the Minister of Culture in Latvia.

    Baiba has a wide spectrum of experience in the field – strategy creation, integrated marketing communication, internal and external communication, reputation management, digital and influencer campaigns, BTL marketing and much more. Whether it’s a national-level communication, Baltic marketing campaign or international cultural event, Baiba tackles the task with creativity, analytical approach and humanity.

    She has worked with many local and international brands from various fields and also created and executed communication campaigns for local state institutions.

    Now Baiba has joined Publicis Groupe in Latvia by becoming the Managing Director for Baltics.

  • Oana Bulexa

    Managing Partner,
    MSL Romania

    Managing Partner MSL The Practice.

    Oana is a Romanian integrated communication expert with 20 years of experience, mixing journalism, marketing, public relations, creative, digital and social media. After a solid career in journalism, with 4 years in print media and television, and several enriching experiences in direct marketing and PR, in 2007 she became one of the first team members of MSL The Practice, the most awarded PR agency in Romania and in the CEE region.

    She built her career on solid foundations, having grown professionally step by step from PR Consultant to Consumer Practice Director, Head of PR Department, Client Service Director and for the most recent 10 years to her current leadership position.

    Oana was the project leader of numerous successful campaigns, with an impressive track record of more than 200 international and local awards, in competitions such as Cannes Lions, EMEA SABRE Awards, Global SABRE Awards, European Excellence Awards, IPRA Golden World Awards, ICCO Global Awards, International Business Awards, Romanian PR Award, Internetics or ADC*RO Awards.

    Oana is also an experienced juror in local and international competitions (e.g. Cannes Lions, Eurobest, EMEA Sabre Awards, Cristal Festival, Romanian PR Award, ADC*RO Awards, International Business Awards), a guest speaker in various industry events and a trainer for marcomm professionals and aspirants.

  • Alexis Mylonas

    Brand Lead,
    MSL Greece

    Alexis Mylonas is the Brand Lead, MSL Greece.

    Alexis has extensive experience in corporate and brand communications, media and stakeholders' relations, public affairs and issues management, as he has been working for more than 12 years in the communications and public relations market. In 2018, Alexis undertook the task to establish the public relations discipline of Publicis Groupe in Greece and within four years he managed to turn MSL Greece into the fastest growing brand of the Groupe in the country. With major clients, like adidas, Samsung, P&G, The Walt Disney Company, Visa and many more, MSL Greece achieved to be awarded with the Best PR Agency of the Year award in 2022.

    Alexis has an expertise in various business sectors, such us pharmaceuticals, FMCGs, beverages, technology, sportswear, energy, and asset management, as during his career he has worked for clients, such as adidas, Samsung, Visa, P&G, Daimler, Heineken International, Janssen – Johnson & Johnson, the Stavros Niarchos Foundation, the Hellenic Corporation of Assets and Participations and the Panhellenic Union of Pharmaceutical Industries.

    His work has received multiple awards in Greek communication, PR and marketing festivals, and he has also been a jury member for various PR and Influencer Marketing competitions in the country.

  • Olena Sukhanova

    Managing Director,
    MSL Ukraine

    Communications expert with more than 20 years’ experience gained within agency & on-client side which gives her a broad perspective and understanding of both sides’ needs.

    She joined Publicis Groupe Ukraine in March 2020 to launch MSL in Ukraine & lead it. Before MSL, for over 10 years, she has been leading a local ad agency. Under her leadership the agency grew in terms of revenue and client portfolio and won one of the biggest pitches in the market for Vodafone twice.

    Olena is not a newbie in Publicis Groupe. For 8 years (2002 - 2010) she had been working in the Client Service department of D’Arcy | S&S managing big local and international clients with a full range of ad services, including strategic planning, ATL, PR & BTL.

    She has received numerous creative awards, including EFFIE Grand Prix. She has been an EFFIE Ukraine jury member for 8 years.

  • Sebastian Stępak


    Sebastian Stępak is the CEO of MSL Central and Eastern Europe.

    As a marketing and corporate communications executive with 20+ years of experience designing campaigns, shaping strategies and providing C-level counsel for the most respected local and international companies, Sebastian now heads regional offices in the CEE region and oversees every aspect of client business in the region. He is also the CEO of MSL Poland based in Warsaw.

    With a focus on creativity and 360 degrees integrated communications, he developed a series of top-level products allowing clients to reach far broader audiences.

    His experience spans all practices and sectors including work for global brands like Netflix, Amazon, P&G, Unilever, Microsoft, Google, IBM, Pernod-Ricard, Samsung, LG Electronics, Skype, OKI, GE Energy, GE Hitachi, Oracle, CANAL+, Wienerberger, Scripps Networks International, Discovery, Nivea and many others.

    Sebastian was also a jury member in many Polish and International competitions – in the fields of PR, digital and advertising like Cannes Lions, Sabre Awards, Clio Awards, Golden Clips Awards, KTR, Young Creatives. He specializes in crisis communication management and counsel – being one of the most experienced experts on reputation in Poland.

  • Iva Grigorova

    Business Leader,
    MSL Bulgaria

    Managing Director of MSL Sofia.

    Iva Grigorova has 15 years of experience in PR with focus on strategic communications for corporate and consumer brands and NGOs. She has been working with companies like P&G, Viber, Glovo, Lidl, Kaufland, A1, Vivacom, DSK Bank, Devin, Bosch ESC, Abbvie, FashionDays, Tommy Hilfiger, Coty, and UNICEF. Her strong approach to business and team development allows her to create and apply innovative solutions. Such an example is the software for measuring PR coverage - PR Brand Acceleration.

    Iva is contributing to the PR industry by participating in different local and international industry events, organized by BAPRA, BDVO, IAB and IPRA. She was a jury member in Dubai Lynx 2021 in the PR category and in Young Lions Bulgaria 2019 for PR, organized by Cannes Lions International Festival of Creativity.

    Currently, Iva is Deputy Chief of the Bulgarian PR Association (BAPRA).

  • Radek Vitek

    Head of Reputation,
    MSL Czech

    Radek Vítek is the Head of Brand Reputation in MSL Czech Republic.

    Radek is one of the most experienced Public Relations executives and experts in the Czech Republic. He has more than 30 years of experience in PR, communication and marketing. He has built and developed several successful PR agencies. He is responsible for managing MSL team and providing senior communication advisory mainly in corporate communication, issue management and crisis management. Radek started his professional career in 1992 in PRAGMA Communication, one of the first PR agencies in the Czech market. For almost 10 years he was Managing Director of GCI Praha, PR agency of Grey Worldwide, and H+K Strategies. He also managed Prague branch of Ogilvy Public Relations for more than eight years and local PR.Konektor agency.

    He has strong experience with change management and crisis communication. He assisted international brands in entering the Czech market and helped them develop their activities. He was involved in key privatization and restructuring projects. His experience includes many international as well as local brands and companies, i.e. McDonald’s, Mars, CSOB, Ceska sporitelna, OKD, Vitkovice, Barrandov Studios, Samsung, Pilsner Urquell, IBM, Dell, Pivovary Staropramen, Kofola, Czech Telecom, GlaxoSmithKline and many others.

    For 15 years he was member of the Executive Board of the Czech PR Association. He is jury member of professional competitions. He lectures at university and professional courses.

  • Sandra Baran

    Brand Leader,
    MSL Slovenia

    Sandra Baran is the Brand Leader of MSL Slovenia.

    During her 5-year career as an independent project manager Sandra has accumulated a wide range of skills in a variety of projects, which included event management, video production, PR and many more. After accepting her first industry job in 2016 at Saatchi&Saatchi Ljubljana she initiated platforms and led teams that have consistently developed work praised for both creativity and effectiveness. She’s proud to have been a part of some of the most intricate, innovative and impactful projects on the market.

    She led SM/PR integrated, content and experiential campaigns for clients like Grundig, HOFER (Aldi) and The Athlete’s Foot. Since 2019 she was given the opportunity to lead MSL Slovenia and her step-by-step approach and great collegial environment led to form meaningful collaborations with global clients like Sandoz, EY-Parthenon, Samsung, GSK and others. One of the main drives for her is living up to the potential of unlocking growth for client’s business while creating a positive societal change.

  • Saso Duljanov

    PR Director,
    MSL North

    Sasho Duljanov is the PR Director in MSL North Macedonia.

    Head of Communications and Public Relations at Publicis for the past 20 years. Responsible for developing and implementing various public relations campaigns, which include strategy preparation, selection of PR techniques, preparation of materials, consulting, crisis PR, as well as establishing close contacts with journalists.

    Many years of experience working on various PR projects related to: Stopanska Banka Skopje, Makedonski Telecom, Audit Institute of the Republic of Macedonia, Vitalia, Pakomak, Pension Reforms, Ministry of Information Society, Macedonian Stock Exchange, FFM, Limak, Okta, Atlantic Group and many others projects.

    Consultant to the companies top management, in the context of several major crisis situations.

    Master in Monetary Economics; associate professor at the private faculty - High School of Journalism and Public Relations; PR consultant at FITR; columnist in several media.

    Extensive experience in managing various PR crises, and successfully overcoming them. Story-making skills, and excellent knowledge of various PR techniques and the need to apply them in a specific situation. Excellent reputation amongst the journalist community in North Macedonia.